What’s Behind Liverpool’s Bold Move to Adidas? Fans Weigh In!

Liverpool FC is on the cusp of a transformative change as it transitions from Nike to Adidas, sparking excitement among fans.

The Merseyside club, which has flourished under its partnership with Nike since the 2020/21 season, is set to conclude this chapter this summer. The transition comes as a surprise for many, but the buzz around the new kits and what they signify is palpable.

Recent leaks showcasing Liverpool's upcoming Adidas kits have left supporters thrilled. Among these leaks, one standout piece has caught the attention of many: the eye-catching third kit. With a vintage aesthetic that features Adidas’ iconic trefoil logo, combined with a timeless Liverpool crest, fans are overwhelmingly supportive of the new designs.

Reddit threads are filled with excitement, with one fan declaring, "Can’t wait to get my hands on that 3rd kit, it’s just so clean." Another chimed in, stating, "The 3rd kit could be an all-time classic. The colour, crest, collar and trefoil. Mint!" It’s apparent that Liverpool supporters view this new partnership as an opportunity for fresh style on and off the pitch.

However, it’s not just the design that has been the focus of attention. Financial motivations lie at the heart of this partnership switch. Reports indicate that the deal with Adidas represents a significant financial leap for the club compared to their previous arrangement with Nike. Liverpool reportedly received around £30 million per season from Nike, complemented by 20% of net merchandise sales. While exact figures for the Adidas deal are yet to be disclosed, speculation suggests that it could rival the staggering £900 million contract that Manchester United signed with the brand in 2023.

This lucrative agreement not only stands to enrich the club financially but also aligns with local sentiments, as Adidas has remained a beloved brand among the fans. The anticipation surrounding the new kits is expected to funnel significant merchandise sales directly benefiting Liverpool FC.

The choice of design for the goalkeeper’s third kit has also surfaced as a topic of interest. It features a striking black and grey design with vertical stripes, coupled with white detailing. Though it may be less frequently seen in action, its beauty promises that fans will be keen to get hold of it.

While the leaked designs are stirring buzz, critics have pointed out the risk of the new kits falling into the trap of being too “template-like,” sharing similarities with jerseys made for other clubs within the Adidas portfolio. Nevertheless, the appeal of a classic look and the nostalgic connection to past Adidas kits aims to counterbalance any detractors.

As the countdown begins to Liverpool unveiling their new kits, the real challenge will be blending financial viability with striking designs that fans can connect with emotionally. Do they live up to the high expectations? Will they define a new era for the club? Liverpool fans seem ready to embrace this change, igniting a fervour that won't soon be extinguished.

What are your thoughts on the upcoming kits? Are you excited about the return of Adidas? Share your opinions in the comments below!

• Adidas
• Kit Designs
• Liverpool