Cristiano Ronaldo And Georgina Rodriguez Embark On Sea-Bound Luxury With Aroya Cruises
When global football icon Cristiano Ronaldo and his partner Georgina Rodriguez share a glimpse into their personal lives, the world takes note. This time, the iconic couple is making waves—not on the pitch, but on the high seas—by starring in the spectacular launch campaign for AROYA Cruises, Saudi Arabia's first luxury cruise line. Their involvement delivers more than star power—it signals a bold foray of Middle Eastern ambition into the global leisure market.
With Ronaldo now playing for Al-Nassr FC and adapting to Saudi lifestyle, his prominent presence in the campaign underlines the nation’s ongoing push to reshape its image as a modern, luxury-focused destination. The campaign, rolled out across the couple’s substantial social media followings, features cutting-edge CGI, seamlessly transforming their home into an extravagant AROYA cruise ship. This visual storytelling does more than dazzle; it cleverly bridges the private world of celebrities with the aspiration of would-be voyagers.
As the camera pans from Rodriguez scrolling through holiday choices to their elegant home morphing into a sun-soaked balcony overlooking endless azure seas, both stars exude natural chemistry. Ronaldo, always up for a show, entertains with his signature football skills, before the couple steps out to toast the horizon—and with a spirited “Yalla, AROYA Cruises!”, extend an irresistible invite to followers worldwide.
The personal touch is noted in Ronaldo’s own words: “Georgina and I are happy to feature in this campaign together and can’t wait to take our family on a cruise. We enjoy the Saudi lifestyle, and AROYA Cruises is intrinsically Arabian, from its design to its cuisine. Yalla, AROYA Cruises!” Rodriguez, meanwhile, highlighted the cruise’s family offerings, remarking, “As a mom, I love the kids offering onboard and I am sure families will have the best time on AROYA.”
But the campaign isn’t just about glitz. Turky Kari, Executive Director of Marketing at AROYA Cruises, emphasised the significance: “As the first Arabian cruise line, we pride ourselves on innovation and distinction. Cristiano Ronaldo and Georgina Rodriguez align with our brand vision and working with the couple has been an immensely exciting step in our journey.”
Launched in December 2024 and backed by Cruise Saudi, a subsidiary of Saudi’s powerful Public Investment Fund, AROYA Cruises is already making waves in the ripple of regional luxury tourism. With 1,678 cabins, two swimming pools, 29 dining venues, theatre, spa and a variety of other top-tier amenities, its maiden vessel will host itineraries across the Red Sea (Egypt, Jordan, and the exclusive Jabal AlSabaya island) and longer summer voyages from Istanbul to Turkey and Greece. This positioning—notably blending modern comforts and Arabian authenticity—echoes Saudi Arabia’s wider Vision 2030 reforms, aiming to cement the country’s place on the global leisure map.
While the world has become used to seeing Ronaldo break records or lift trophies, this campaign offers a rare, stylish glimpse beyond the pitch—blurring the lines between sporting legend, family man, and cultural ambassador. It leaves football fans and travel enthusiasts alike asking: will the draw of AROYA Cruises prove as unstoppable as CR7 in front of goal?
What’s your take on Ronaldo’s post-football ventures, or Saudi Arabia’s place in luxury tourism? Join the conversation below and share your thoughts.
