Bethenny Frankel believes Blake Lively and Jennifer Lopez have something in common.
The former “Real Housewife” made the comparison while discussing Lively’s controversial “It Ends With Us” press tour in an Instagram video Thursday.
Notably, the “Gossip Girl” alum has been under fire for marketing her Betty Buzz cocktail brand and Blake Brown haircare line while promoting the movie, which depicts domestic violence.
10 Bethenny Frankel compared Blake Lively to Jennifer Lopez amid “It Ends With Us” drama.bethennyfrankel/Instagram
10 She called the actress’s press tour a “blind spot.”bethennyfrankel/Instagram
“Celebrities have now reached a fever pitch of trying to triple- and quadruple-dip in monetizing businesses other than their core business,” Frankel, 53, told her followers. “It’s become a common practice to try to really bum-rush and smash and grab as much as you possibly can at the same time.
“So if she’s dressed and in hair and makeup doing press tour for a movie, leaving her family and kids and so is he [Ryan Reynolds], she is going to maximize it,” the ex-Bravolebrity continued, noting that “this was an issue with Jennifer Lopez.”
Frankel recalled the Grammy nominee, 55, “marketing two movies, her drink, her relationship [with Ben Affleck], an album and a tour” earlier this year.
10 Frankel claimed Lively is trying to “bum-rush” her fans with products.bethennyfrankel/Instagram
10 Lively attends the London “It Ends With Us” premiere on Aug. 8.Stuart Hardy/ABACAPRESS.COM/Shutterstock
“Her audience got waterboarded and didn’t want it,” the “Big Shot with Bethenny” alum said.
Frankel went on to explain why Lively’s “savvy audience” has been criticizing her for promoting products “in a lighthearted way” instead of discussing the film’s “very sensitive subject matter.”
She concluded, “It just is not sitting well. You can’t fit 25 pounds of s–t in a five-pound bag. It will explode, and then you’ll have s–t all over you.”
10 Lively has been promoting her Betty Buzz cocktail brand.Betty Buzz
10 She also launched a haircare line.Blake Brown
In the video’s caption, Frankel clarified that she was giving her two cents “as someone who grew up in a domestic violence home and who has experience in the monetization of media.”
She called the situation “the perfect storm, a cautionary tale and a convergence of mishandled circumstances.”
While Frankel doesn’t believe in “pile-on cancellation,” she hoped people would learn from “other people’s blind spots and mistakes.”
10 Frankel, pictured above on Aug. 6, said Lively has a “savvy audience.”MM/ABACA/Shutterstock
10 Lively attends the “It Ends With Us” premiere in Copenhagen on Aug. 9.Ritzau Scanpix/AFP via Getty Images
Lively has yet to directly address the negative comments surrounding her floral fashion-filled press tour, but she did subtly respond by posting domestic violence resources on her Instagram Story this week.
She also shared a clip from an interview with BBC News in which she described how her character, Lily Bloom, was not “defined” as a “victim” or a “survivor.”
Lively’s director and co-star, Justin Baldoni, however, has been credited for regularly addressing the movie’s serious themes in interviews.
10 Frankel said Lopez had “the same issue” earlier this year.House of Delola/Mega
10 She blasted the singer for promoting her music, movie, relationship with Ben Affleck and more.WireImage
The actor, who plays Ryle Kincaid, has yet to do press with Lively — or take any red carpet snaps with her — amid mounting speculation that they are feuding.
Us Weekly reported Thursday that Baldoni felt “sidelined” by Lively during filming, with a source claiming she “stifled the creativity” on set.
Additionally, insiders told Page Six that the “Jane the Virgin” alum made Lively feel “uncomfortable” and was “extremely difficult” to work with.